All tagged Poster Art
As many of my readership know, one of my favorite topics to write about is Broadway poster art. I love an effective and efficient piece of graphic art that can entirely sum up a show in one memorable image. The Broadway poster art is the image that invites the audience to buy tickets, and stays with them long after they part the theatre. That is why it is essential that Broadway poster art get it exactly right. It’s part of a show’s marketing and its legacy
A few years ago, I wrote a piece on Broadway poster art, an assessment of the ten most effective posters that advertised their products well. It turns out that this has been one of the most popular articles to run in my blog. It appears that my readership is as excited about this topic as I am.
Since the piece's popularity continues to astound me, I decided to write a part 2. For this round, I am assessing poster art that may or may not be effective, but is so stunningly gorgeous that its effectiveness is irrelevant. The poster is a stunning piece of art.
I have always been particularly intrigued by the poster art of Broadway musicals and how a simple image can tell so much while simultaneously enticing the throngs to enter into the theatre and buy a ticket. In my college theatre management class we examined poster art and how the slightest misstep can be fatal. The original poster for Damn Yankees was simply the title of the show with some pennants and other baseball imagery around it. Ticket sales, despite good reviews, were sluggish. The solution: slap a scantily clad picture of star Gwen Verdon over the title and WAMMO! - a home run. Tickets sales went through the roof.
A few years ago, I had the wonderful opportunity to chat with poster designer David Byrd who, among many other achievements in rock poster design, created some of the most iconic theatre posters including those for the original Godspell, Hair, Jesus Christ, Superstar, Little Shop of Horrors and Follies. Mr. Byrd shared the essentials of great poster: they need to first catch the eye, second establish mood, and third impart a quick message.
